Beyond Excel: How ATG Helped Pfluger Architects Visualize Data with ArcGIS Pro
The Challenge
Pfluger Architects, a leader in comprehensive bond planning and communication strategies for educational institutions, faced the challenge of developing a tool that could clearly express complex voter and GIS datasets while preserving powerful GIS functionality. “I was tasked with figuring out a way to use registered voter data in a way that was more powerful than just Excel sheets, which was the typical way of using it,” said Casey Wilkinson, Marketing Specialist at Pfluger.
With an undefined initial concept, the project needed a partner willing to dive deep into discovery and refinement. While exploring options, Casey evaluated multiple vendors to find the right fit.
- Project Goals
The primary goal evolved over time — to build a tool and workflow that made analyzing and visualizing voter data simple yet robust. Pfluger needed a solution that would support their data-driven strategy, allowing for real-time tracking and targeted outreach to help their clients make sharper decisions and strengthen community connections to bond measures.
Solutions
After Pfluger’s IT Director suggested ATG as a trusted partner, Casey connected with ATG and found a team genuinely invested in finding the right solution, not just any solution. Once the partnership was official, Casey began working with Darci Paull, GIS Specialist at ATG, on training for ArcGIS Pro. “Darci is a pleasure to work with and has taught me so much…I don’t think I could have continued with ATG if it weren’t for her infinite patience and passion. She was the one who was finally able to teach me ArcGIS in a manner that stayed with me.”
Through customized training sessions in ArcGIS Pro, responsive backend support, and collaborative exploration of new ideas, Casey was able to transform a rough concept into a powerful, working tool that could be used every election cycle. This tool directly supports Pfluger’s strategic bond planning, messaging, and community engagement efforts.
“Clients typically get their own customized voter dashboard to keep track of staff and parent registration and voting activity. It allows them to send out a text last minute to the campus that’s maybe falling behind and getting the vote out. You have a very small window of time to activate people, so it helps a lot to be able to do that.”
Customized voter dashboard provided by Pfluger Architects.
Business Outcomes
Thanks to ATG’s flexible support, Pfluger Architects can now offer clearer, data-backed insights to their clients. Through voter mapping and targeting, early insights, and customized dashboards, Pfluger has gained a significant competitive edge when working with public institutions on critical bond campaigns. This data-driven approach is a core element of Pfluger’s success, contributing to their impressive 98% bond pass rate and over $3 billion in passed bond programs.
The combination of customized training, on-demand support, and collaborative development has enabled Pfluger to better serve their clients by providing actionable intelligence for strategies. “It has undoubtedly improved my role’s workflow and is one of the top differentiators in our bond planning services.”
Conclusion
Pfluger Architects’ journey with ATG stands as a powerful testament to the value of authentic partnership and a truly customer-first approach. ATG’s commitment to understanding evolving needs, coupled with flexible support, empowered Pfluger to develop a solution that consistently delivers tangible results.
“What stands out the most is that ATG understands that our level of work will ebb and flow. They have never pitched bloated contracts or some never-ending subscription. Every contract is custom and the result of authentic conversations. I would say that the moniker ATG isn’t a gimmick — they are Actually That Good.”
What stands out the most is that ATG understands that our level of work will ebb and flow. They have never pitched bloated contracts or some never-ending subscription. [The solution] has undoubtedly improved my role’s workflow and is one of the top differentiators in our bond planning services.
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