Effective date: 10-26-2026  |  Last updated: 10-26-2026

Section 1: Scope of This Policy

This Privacy Policy (the “Privacy Policy” or “Policy”) discloses the privacy practices of Applied Technology Group (“ATG USA,” “we,” “us,” or “our”). It applies to personal information we collect through our website, which can be found at www.atgusa.com, and to personal information we collect offline — including at conferences, trade shows, sponsored sessions, webinars, and other events where we exhibit, present, or sponsor (collectively, “Personal Information”).

This Policy will notify you of the following:

• – The personally identifiable information we collect from you, how it is used, and with whom it may be shared.
• – The choices available to you regarding the use of your data.
• – The security procedures in place to protect against the misuse of your information.
• – How you can access, correct, or delete your information.

Section 2: Information Collection, Use, and Sharing Generally

Personal Information may include any combination of the information or data described in Section 2, Section 3, and/or Section 4 of this Policy.

ATG USA is the sole owner of the Personal Informationwe collect. We collect information from individuals who voluntarily provide it to us — through our website, by email or telephone, or in person at an event. We do not sell or rent your Personal Information to anyone, and we do not share it for cross-context behavioral advertising.

We use your Personal Information to respond to your inquiries, to provide and support the products and services you request, and to maintain our business relationship with you. This may include “processing”, which is any operation performed on Personal Information, including without limitation collection, use, disclosure, storage, analysis, deletion, or modification. We do not share Personal Information with third parties outside our organization except as described in the “Service Providers,” “Sharing With Manufacturers and Publishers,” and “Disclosure of Data: Legal Requirements” sections below.

Unless you ask us not to, we may contact you by email or telephone to follow up on your customer experience, provide information about our products and services, or notify you of changes to this privacy policy. See “Your Marketing Choices” for how to opt out.

Section 3: Information We Collect at Events and Conferences

When you visit our booth, attend a session we sponsor or present, or otherwise interact with us at an event, we may collect:

• – Identity and contact data — name, job title, employer or organization, business email address, business telephone number, business mailing address, and country or region.
• – Badge scan data — if the event organizer requires attendees to request a physical identification care (a “badge”), the attendee information the event organizer encodes in your badge and releases to us when you consent to a scan. The categories and extent of the information tied to your badge are determined by the event organizer.
• – Session attendance data — the fact that you registered for or attended a session we sponsored or presented, and the date and title of that session.
• – Information you volunteer — business cards, contest or giveaway entries, demonstration and quote requests, survey responses, questions asked during a session, and notes from conversations with our staff about your interests, projects, or technology environment.
• – Photography and video — images or recordings captured in our booth or session space, where permitted by the event organizer and applicable law and where notice has been posted.

Badge scanning is voluntary. You may decline to have your badge scanned and still speak with us, visit our booth, and attend our sessions.

Information we receive from event organizers

Some Personal Information reaches us through the event organizer rather than directly from you. Organizers collect your registration information under their own privacy policies and share defined fields with sponsors like us, based on the choices you made at registration and at the point of badge scan. We encourage you to review the organizer’s privacy policy to understand what it collects and what it shares with sponsors. Once we receive your information, we handle it in accordance with this Policy.

How we use event information

We use Personal Information collected at events to respond to questions and fulfill requests you made at the event; to send you materials you asked for, including session slides, recordings, and follow-up resources; to contact you about products, services, and solutions related to your stated interests; to administer contests, drawings, and giveaways and notify winners; to send marketing communications, event invitations, and product updates subject to the choices described below; to measure the effectiveness of our event participation; and to maintain our customer relationship management records.

Sensitive information

We do not intentionally collect sensitive personal information — such as government identifiers, financial account numbers, health information, or information revealing race, religion, or other protected characteristics — at events or through our website, and we ask that you not provide it.

Section 4: Usage Data, Cookies, and Tracking Technologies

ATG USA may collect information about how our website and services are accessed and used (“Usage Data”). Usage Data may include your Internet Protocol (IP) address, browser type and version, the pages you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

We also use tracking technologies, including but not limited to “cookies”, to monitor activity on our website and collect certain information. “Cookies” are files with small amounts of data, which may include an anonymous unique identifier, sent to your browser from a website and stored on your device. ATG USA and its third-party host may use the following tracking technologies to collect and analyze data and to improve our services, without limitation: beacons, tags, and scripts.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent, and ATG USA will abide by such instructions received from browsers. We treat a Global Privacy Control (GPC) signal sent by your browser as a request to opt out of the sale or sharing of your Personal Information. If you do not accept cookies, some functionality of our website may be limited or unavailable to you.

We commonly use, without limitation, the following types of cookies:

• – Session cookies. Used to operate our website.
• – Preference cookies. Used to remember your preferences and settings.
• – Security cookies. Used for security purposes.
• – Google Analytics. Used to measure user interactions. Google’s privacy policy is available at policies.google.com/privacy.
• – Facebook Pixel. Used to measure advertising metrics related to Facebook.
• – LinkedIn Insight Tag. Used to measure advertising metrics related to LinkedIn.

Section 5: Legal Bases for Processing (EEA, UK, and Switzerland)

Where the EU General Data Protection Regulation or UK General Data Protection Regulation applies to our processing of Personal Information, we rely on the following legal bases:

• – Responding to your inquiry or request — performance of a contract or steps taken at your request, and our legitimate interests.
• – Direct marketing by email — your consent where consent is required; otherwise our legitimate interest in promoting our business to professional contacts.
• – Contests and giveaways — performance of a contract and your consent.
• – Analytics and improving our website and event programs — our legitimate interests.
• – Legal and regulatory compliance — compliance with a legal obligation.

Where we rely on legitimate interests, we have assessed that our interest in developing business relationships with professionals who have chosen to engage with us does not override your rights and freedoms. You may object to this processing at any time. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

Section 6: Service Providers

We may employ third-party companies and individuals to facilitate our website and services (“Service Providers”), to perform service-related tasks on our behalf, or to help us analyze how our services are used. These include, without limitation, our customer relationship management platform, email and marketing platforms, event lead-retrieval vendors, cloud hosting providers, and analytics providers.

The Service Providers have access to Personal Information only to the extent necessary to perform tasks for or on behalf of ATG USA and are contractually bound to protect it against disclosure and not to use it for any other purpose. ATG USA is not responsible for the acts or omissions of the Service Providers regarding Personal Information shared in accordance with this Section 6. Once Personal Information is shared with a Service Provider, the Personal Information in the Service Provider’s possession is subject to the Service Provider’s Privacy Policy, if any.

Section 7: Sharing With Manufacturers and Publishers

ATG USA is an authorized reseller and services partner for the software and hardware manufacturers whose products we sell and support. Where you ask us to arrange a quote, license, subscription, trial, training engagement, or support case, we share Personal Information as necessary to fulfill that request with the relevant manufacturer or publisher, which handles it under its own privacy policy.

We may also share Personal Information with our affiliates and subsidiaries for the purposes described in this policy; with professional advisors, attorneys, auditors, and insurers under duties of confidentiality; and with an acquirer in connection with a merger, acquisition, financing, or sale of assets.

ATG USA offers products and services from its subsidiary, ATG Data Solutions, LLC, through this website and our sales team. We may share your Personal Information with ATG Data Solutions so it can provide the technical and support services you request. Information processed within ATG Data Solutions’ software products is governed by the agreement under which those products are provided.

ATG USA is not responsible for the acts or omissions of a manufacturer, publisher, affiliate, subsidiary, advisor, auditor, attorney, insurer, acquirer, or other third party regarding information shared by ATG USA in accordance with this Section 7. Once Personal Information is shared with a third party, the Personal Information in the third party’s possession is subject only to the third party’s Privacy Policy, if any.

Section 8: Disclosure of Data: Legal Requirements

ATG USA may disclose Personal Information in the good faith belief that such action is necessary to:

• – Comply with a legal obligation.
• – Protect and defend the rights or property of ATG USA.
• – Prevent or investigate possible wrongdoing in connection with our services.
• – Protect the personal safety of users of our services or the public.
• – Protect against legal liability.

Section 9: Transfer of Data

Personal Information may be transferred to — and maintained on — computers located outside your state, province, country, or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction.

ATG USA is based in the United States. If you are located outside the United States and choose to provide information to us, please note that we transfer that data, including personal data, to the United States and process it there.

Where we transfer Personal Information out of the European Economic Area, the United Kingdom, or Switzerland, we rely on appropriate safeguards, including the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum. You may request a copy of the safeguards we use by contacting us at the address below.

ATG USA will take all steps reasonably necessary to ensure that Personal Information is treated securely and in accordance with this privacy policy.

Section 10: Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes described in this policy — generally 36 months from our last meaningful interaction with you, but sometimes for longer or shorter periods — after which we delete or de-identify it. We may retain Personal Information longer where required for legal, tax, accounting, or dispute-resolution purposes, or where ATG USA determines in its sole discretion that you remain an active customer contact for whom the information may continue to be useful.

Section 11: Your Privacy Rights

Depending on where you live, you may have the following rights as provided by applicable law:

• – Access the Personal Information we hold about you and obtain a copy.
• – Receive certain information about our processing of Personal Information.
• – Request correction of inaccurate or incomplete information.
• – Request deletion of your personal information.
• – Receive your information in a portable, machine-readable format.
• – Restrict or object to processing, including direct marketing and processing based on legitimate interests.
• – Withdraw consent where processing is based on consent.
• – Opt out of the sale or sharing of Personal Information — although, as stated above, we do not sell your personal information, and do not share Personal Information except as provided in this Privacy Policy.
• – Revoke consent to processing.
• – Appeal our denial of a privacy request.
• – Be free from discrimination for exercising any of these rights.

To exercise a right, contact us using the details in the “Contact Us” section. We will verify your identity before acting, typically by confirming information we already hold about you. We respond within the timeframe required by applicable law — generally 30 days under the GDPR and 45 days under the California Consumer Privacy Act, with extensions where permitted. You may use an authorized agent where the law allows.

If you are in the EEA, the United Kingdom, or Switzerland, you also have the right to lodge a complaint with your local supervisory authority. We would appreciate the opportunity to address your concern first.

Section 12: Your Marketing Choices

You can opt out of marketing communications at any time by:

• – Clicking the unsubscribe link in any marketing email we send.
• – Emailing privacy@atgusa.com with “Unsubscribe” in the subject line.
• – Writing to us at the address in the “Contact Us” section.

We will honor your request promptly. We may still send you transactional or relationship messages — such as responses to your inquiries, order confirmations, or support communications — that are not marketing.

Section 13: Security of Data

The security of your data is important to ATG USA. We maintain administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, and destruction, including access controls, encryption in transit, vendor due diligence, and staff training.

However, please keep in mind that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Section 14: Links to Other Sites

Our website may contain links to sites that are not operated by ATG USA. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Section 15: Children’s Privacy

Our website, services, and events are directed to business professionals. We do not knowingly collect personal information or data from anyone under 16. If you believe a minor has provided us information, please contact us and we will delete it.

Section 16: Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the effective date at the top. Where the changes are material, we will provide additional notice by email and/or a prominent notice on our website prior to the change becoming effective.

You are advised to review this privacy policy periodically. Changes are effective when posted on this page. The version in effect at the time we collected your information governs that collection.

Section 17: California Privacy Notice

This Section 17 applies to Personal Information which is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Categories collected. During the preceding twelve months, we may have collected the categories of Personal Information described in Sections 2, 3, or 4 of this Policy, including identifiers, customer records, protected classification information if voluntarily provided or otherwise processed in a context requiring it, commercial information, internet or network activity, geolocation information, audio or visual information, professional or employment-related information, education information, inferences, Sensitive Personal Information, and user content or service data.

Sources. We collect Personal Information from the sources described in Sections 2, 3, or 4, including individuals, devices and browsers, business customers, affiliates, service providers, business partners, publicly available sources, and other third parties.

Purposes. We collect, use, and disclose Personal Information for the purposes described in Sections 2 and 3.

Disclosure for Business Purposes. During the preceding twelve months, we may have disclosed each category of Personal Information described in Sections 2, 3 or 4 to the categories of recipients described in Sections 6, 7 or 8 for business purposes.

 Sale or Sharing. During the preceding twelve months, we may have sold or shared identifiers, internet or network activity information, commercial information, and inferences with advertising and analytics partners if our use of advertising or analytics technologies constitutes sale or sharing under California law. Our current operational choice is: we share Personal Information, including through cookies and advertising technologies, as described in Sections 6, 7, or 8 herein, only for our marketing purposes and operational purposes, and we do not sell or share Personal Information to non-affiliates or third parties for the affiliates’ or third parties’ own advertising or other purposes.

Sensitive Personal Information. We do not use or disclose Sensitive Personal Information for purposes requiring a right to limit, unless we provide the required notice and right to limit. Our current operational choice is: we do not collect, use, or disclose Sensitive Personal Information.

Retention. We retain Personal Information as described in Section 2, 3, and 4, and subject to the retention terms described in Section 10.

California Rights. California residents may request to know, access, correct, delete, opt out of sale or sharing, limit certain uses or disclosures of Sensitive Personal Information, and exercise other rights described in Section 11.

Notice of Financial Incentives. We may offer discounts, rewards, premium features, loyalty programs, referral programs, surveys, promotions, or other programs that may be considered financial incentives or bona fide loyalty programs. Material terms will be provided when the individual enrolls. Participation is voluntary, and participants may withdraw as described in the applicable program terms. Our current operational choice is: we do not offer any financial incentives or loyalty programs.

California “Shine the Light” Rights. California residents may request information about certain disclosures of Personal Information to third parties for their direct marketing purposes by contacting us at the email address in the below “Contact Us” section with “California Shine the Light Request” in the subject line.

Contact Us

Questions, requests, or complaints about this policy or our handling of your personal information may be directed to:

Applied Technology Group (ATG USA)

Attn: Privacy
1 Riverfront Place, Suite 200
North Little Rock, AR 72114
Email: privacy@atgusa.com
Phone: 800-935-4894