Location Intelligence — The Value of Where

Many organizations rely on GIS technology to create Location Intelligence (LI), which empowers understanding, insight, decision-making and prediction. But what exactly is Location Intelligence? Let’s break it down.

Through analysis and visualization of geospatial data, Location Intelligence is achieved by adding layers of data, such as demographics, traffic and weather to a smart map. With this map, organizations can begin to understand why things happen where they do.

LI can be used to select a location for the next retail store in an area, solve traffic flow problems, repair and maintain infrastructure, create sufficient supply chains, track where crops come from, understand the trajectories of severe weather, determine wildfire risks, plan farming locations and much more.

One organization currently utilizing Location Intelligence is Walgreens. With more than 8,000 stores across the US, Walgreens has embraced LI, and is using it to track trends related to prescriptions and purchases of cold and flu medication. They then use this information to determine which locations have the highest flu activity, how new stores will be merchandised and to gain a competitive advantage.

While there are endless maps representing the outside world, the demand for indoor Location Intelligence and positioning has increased. The average person spends about 87 percent of their life indoors. With Apple’s indoor capabilities through Apple Maps, Esri can bring accurate locations indoors to help improve navigation for employees and the public.

Indoor positioning combined with navigation, scheduling and analytics allows people to see and share their location in relation to assets, rooms, departure gates and offices. This information helps people (employees, customers, travelers and visitors) inside the building operate at a higher level of efficiency and safety.

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